About
Turn Market Insights into Marketable Offers Duration: 3 Hours | Online Turn your product or service into an offer that is more relevant, marketable and aligned with what customers are actually looking for. This solution-led webinar introduces practical ways for MSMBs to use AI-powered analysis, customer insights, market intelligence and data to understand demand and strengthen what they sell. Learn how to examine your product or service from the market’s perspective, identify what customers value, uncover gaps and opportunities, and refine your offer so it communicates stronger relevance and business value. Explore how to turn market insights into marketable offers by connecting customer needs, competitive intelligence, positioning, value proposition and offer design. Understand how AI and data can support better decisions about what to improve, what to communicate and where new market opportunities may exist. The session connects market intelligence with customer acquisition, conversion, growth and implementation, helping you move from simply having a product or service to creating an offer that is ready to compete, communicate and grow. What You Will Learn: • How to understand what customers actually value • Using AI and data to analyse market and customer signals • Identifying gaps, opportunities and areas for offer improvement • Turning market insights into stronger, more marketable offers • Connecting positioning, value proposition and customer relevance • Practical steps to improve marketability and support business growth What You Will Take Away: A practical framework to understand what the market wants, how your offer can become more relevant, and what you can improve before taking it to the market. Who Should Attend: MSME/MSMB owners, founders, entrepreneurs, business leaders and professionals responsible for products, services, marketing, customer acquisition, business growth and market expansion.
You can also join this program via the mobile app. Go to the app
Overview
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